The success story of this probably most famous Californian wine-growing family began when Cesare Mondavi (1883-1959) emigrated from the Marche region to Virginia in Minnesota in 1906 and two years later his wife Rosalia Angela (1890-1976). After a short career in iron mining, Cesare opened a saloon. The family grew by two sons, Robert Gerald (1913-2008) and Peter Rudolph (1914-2016). In 1922, the family moved to California and established a wholesale grape trade in Lodi in the Central Valley. They also produced wine for their own use. In 1943 the winery, founded in 1861 by Charles Krug (1825-1892), was bought for $75,000. The two sons shared the responsibility, Robert was responsible for marketing and Peter for the vineyards and vinification. They were assisted by the famous oenologist André Tchelistcheff (1901-1994).