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Trade fair for wine and spirits, which is held every two years in Milan (Italy) It is organized by SIFA (cooperation between the Italian Unione Italiana Vini and the Milan Fair). It was held for the first time in May 2004 with around 500 top producers. The main objective is to develop or oppose the aggressive marketing policy of the countries of the New World, which is largely geared towards exports, by developing a European strategy. The wine quality of the EU countries is to be propagated much more on an international level and emphasized based on terroir, tradition and origin. See also under Awards and Wine Events.

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25.171 Keywords · 47.403 Synonyms · 5.307 Translations · 30.483 Pronunciations · 167.594 Cross-references
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