Term for a concentrated gra pe must produced from Teinturier grapes such as Rubired. The product produced by vacuum evaporation is used as a food additive, but also for red wines with a weak colour to give them more sweetness and colour. This is also intended to guarantee a product that always tastes the same and meets consumer expectations. In this respect, one also speaks aptly of Coca-Cola wines. Allegedly, this is a procedure practised by many wine producers, particularly in California, especially for low to medium-priced wines. Similar products are Ultra-Red and others. See also under Flavouring and Wine Adulteration.
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Markus J. Eser
Weinakademiker und Herausgeber „Der Weinkalender“