It is the most famous and most exported brandwine in Portugal and one of the most successful in the world. The Guedes family owned a vineyard for Vinho Verde in the Douro region of northern Portugal. In 1942 Fernando van Zeller-Guedes founded what is now the largest Portuguese wine-growing company, Sogrape, and created the Mateus Rosé. It was launched after the Second World War (two years later than the competing product Lancer). The name Mateus is derived from the castle of the same name near Vila Real, near which a new cellar was built by Zelle-Guedes. The right to use the name and the image of the castle on the label was acquired by the owner of the castle with a one-off payment (if the owner had known the sales volumes at the time, he would certainly have insisted on a sales licence).
Following the Vinho Verde wines popular in Portugal and Brazil at that time, the Mateus was first developed as a frothy rosé. This is blended from red and white varieties such as Baga, Bastardo(Trousseau Noir) and Tinta Pinheira(Rufete) from all over northern Portugal, sweetened a little and carbonated. Later a white version was also created. The Mateus Rosé is bottled in a Bocksbeutel like bottle. The wine developed to the most successful wine of Portugal until the beginning of the 1980s. Since 1942, more than one billion bottles have been sold. It is still produced in Vila Real, but most of it in Anadia in the Bairrada region, where Sogrape also owns a large winery.