Mass wine

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Colloquial term (also discounter wine, supermarket wine, industrial wine) for wines that are usually produced in very large quantities and often have a low price level. They are specifically produced by large producers exclusively for supermarkets and large retail chains or discounters, often with their own brand names for certain consumer groups, and marketed under the special label of the houses. The term has no legal meaning and is not unambiguous. It does not necessarily mean inferior or poor wine quality in every case. In the worse case, it is a matter of wines for quick enjoyment, the causes of which lie in unfavourable soil and climatic conditions, grape varieties of inferior quality, mass yields from so-called mass producers and, above all, the deliberately simple method of vinification. Such wines may not be bottled at all, but marketed in larger containers as bulk wine. Simple bulk wines are often bottled in Tetra Pak (Europe) or in bag-in-boxes. The term draught wine has a similar meaning in terms of quality.

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Mass wine

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