The wine company in the Spanish Rioja sub-region of Rioja Alavesa was founded in 1889 by Joaquin Martínez Bujanda with ten hectares of vineyards at the time. The old bodega, which has been replaced by a modern high-tech winery, is now a wine museum. The vineyards in Rioja cover a total of 480 hectares of own vineyards, which are mainly planted with the standard Rioja varieties Tempranillo, Mazuelo, Garnacha Tinta, Graciano and Viura, as well as Malvasía and Cabernet Sauvignon. The Riojas are produced in two different wineries and marketed under different labels.
The parent winery Bodegas Valdemar in Oyón, which was opened in 1982, covers 400 hectares of vineyards in the Rioja Alavesa sub-region. There are 15,000 barrique barrels available for ageing. 3.5 million bottles of wine mature in the cellar vaults. The top wines (in red, rosé and white) are marketed under the "Conde de Valdemar" label. Other labels for the simpler wines are "Esencia Valdemar" and "Inspiracion Valdemar".
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