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The origin of the company, which is one of the oldest cognac houses, goes back to the British brandy dealer Jacques Roux. His descendant Rachel Lallemand was the second wife of Jean Martell, who founded the company in 1715 and subsequently made his products synonymous with cognac. From the middle of the 19th century the company was taken over by the married Firino family. They expanded the company to become one of the largest companies in France. In 1922, the two cognac companies Hennessy and Martell set a common price for young brandies and shared the world market (Hennessy in the USA and Martell in the Far East). Martell has been run by the family for eight generations. In 1988, Martell was taken over by the Seagram Group, but a member of the founding family, M. Patrick Firino-Martell, still served as president of Martell. Since 2002, however, the company has been part of the French beverage multinational Pernod Ricard.

The estate in the Cognac region comprises 270 hectares of vineyards, but only covers a production requirement of just under 5%. The rest of the grapes are supplied by 2,300 winegrowers from the Grande Champagne, Petite Champagne, Bordieres and Fins Bois areas. Processing then takes place in the company's own distillery and in 13 independent distilleries working exclusively for Martell. Aging takes place exclusively in Tronçais oak barrels of 340 litres. The most important variants of the large product range are the VSOP "Medaillon" (since 1831), the Prestige Cognac "Cordon Bleu" (since 1912), the Napoleon "Special Reserve" and, as the latest creation, "Martell Noblige". The top products are the XO "Suprême" (large part from Paradis), the "Classique de Martell" (with distillates aged up to 50 years) and the absolute flagship "L'Or de J&F Martell". The latter is an assemblage of the best distillates from Paradis. This exquisite cognac, produced only in small quantities, is bottled in a carafe, the top and closure of which is made of a foil with a layer of 24-carat gold. The Martell cognac has a special relationship to the mysterious "Poe toaster".

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