The winery is located in Malpica de Tajo 50 kilometres from the city of Toledo in the Spanish region of La Mancha. It is named after the aristocratic previous owner of the same name, whose civil name is Carlos Falcó y Fernández de Córdova (1937-2020). Some of the vineyards have been in the family since 1292. In 1974, the Marqués began to cultivate vines in the extremely dry area using the most modern methods and planted the French varieties Cabernet Sauvignon, Chardonnay, Petit Verdot and Syrah, which were not yet permitted at the time. The two famous French oenologists Michel Rolland (*1947) and Émile Peynaud (1912-2004) acted as advisors. The vineyards were pretty much the first in Europe with artificial irrigation (drip irrigation ) in the mid-1970s. The Australian viticulturalist Dr. Richard Smart (*1945) introduced a canopy management system designed by him. In 1989, a newly built underground cellar was put into operation.