The "Weinkellerei Lenz Moser" winery is located in Rohrendorf near Krems in the Kremstal wine-growing region (Lower Austria). It is one of the oldest and largest in Austria. In 1040, Emperor Henry III (1017-1056) donated vineyards and cellars in Rohrendorf to the Ebersberg Abbey of the Benedictine Order in Bavaria. However, parts of the estate cellar were already dug into the mighty Löß terraces between 970 and 980. A "Moser" first appears as the administrator of Ebersberg Abbey in 1124; he is an ancestor of the Moser dynasty, which has been fully documented since the 16th century.

Laurenz Moser II succeeded him in 1913. His son Dr Laurenz Moser III (1905-1978) graduated from the Klosterneuburg Institute of Viticulture in 1922. He then undertook study trips to many European wine-growing regions and took over the estate in 1929. From the end of the 1920s, he experimented with a wire frame supported vine training, which he called high culture and which is also known as "Moser culture" after him. From 1936, this was used exclusively in his own business. The textbook "Weinbau einmal anders", published in 1950, was translated into many languages. Moser gave numerous lectures and published many papers.
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Sigi Hiss
freier Autor und Weinberater (Fine, Vinum u.a.), Bad Krozingen