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The Portuguese brand wine was created in 1944 by the José Maria da Fonseca company (Azeitãjo near Lisbon). The reason was that the American war participants returning from Europe had taken a liking to slightly sparkling wine and the demand could be met by the non-war participant Portugal. Lancers quickly became very popular in the USA and still is today. It was originally marketed in stone jug containers. The sweet, slightly sparkling rosé wine used to be carbonated, but later this was changed to production with natural bubbles. At the end of the 1980s, a variant was introduced using the flow-through method for sparkling wines invented in Russia. Lancers developed with the even more famous Mateus (which, by the way, was only launched about two years later) as the second very successful Portuguese export hit.

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