The Portuguese brand wine was created in 1944 by the company José Maria da Fonseca (Azeitãjo near Lisbon). The reason was that the American war veterans returning from Europe had taken a liking to slightly sparkling wine and the demand could be met by the non-war veteran Portugal. The Lancers quickly became very popular in the USA and still is today. Originally it was marketed in Steinkrug containers. The sweet, lightly frothing rosé wine used to be carbonated, later this was changed to production with natural froth. At the end of the 1980s, a variant based on the continuous process for sparkling wines invented in Russia was introduced. The Lancers developed with the even more famous Mateus (which, by the way, only came onto the market about two years later) as the second very successful Portuguese export racer.