The winery is located in the municipality of Monterado (province of Ancona) in the centre of the "Terre di Frattula" on the right bank of the Cesano Valley in the Italian region of Marche
. It was founded in 2001 by Otto Carlo Frueh and Maria Magdalena Schlegel. The couple had previously worked in the electrical industry and in the catering trade (pizza chain). On the seven hectare large Azienda La Maddalena, at that time grain was cultivated and therefore it had to be started from scratch. Vineyards and olive groves were planted, the old country house was rebuilt and a brand new cantina (winery) with the most modern technical infrastructure was built. In 2005 the first wine was marketed. The vineyards cover four hectares. Only our own grapes are used, these are the red wine varieties Sangiovese, Montepulciano, Cabernet Sauvignon and Merlot, as well as the white wine variety Pinot Bianco.