The Ferrer family's Franja Roja winery is located in the small town of Binissalem in the centre of the Spanish Balearic island of
Mallorca. It was founded in 1931 by José Luis Ferrer Ramonell, who is considered a pioneer in this field. Today, it is run by the brothers José Luis and Sebastiàn Roses Ferrer, the third generation of the family. The vineyards cover 70 hectares of vineyards in the DO area of Binissalem
, divided between the four Fincas Es Cós, Ca'n Puput, Ca'n Tit and Sa Pareteta. They are planted with the indigenous varieties Manto Negro (60% of the total), Callet and Moll (Prensal), as well as Cabernet Sauvignon (30%), Parellada, Macabeo, Merlot, Syrah and Ull de Llebre (Tempranillo). The company's own areas account for about one third of production, the remaining two thirds come from grapes purchased from contract winegrowers.