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High Culture

This high education system was developed in Austria by the winery owner Laurenz (Lenz) Moser III. (1905-1978) in the 1930ies in his own wine estate in Rohrendorf im Kremstal (Lower Austria). After study trips to European wine-growing regions, he took over the then family winery in 1929, but today it no longer belongs to the Lenz Moser family and operates under the name Lenz Moser AG. From the end of the 1920s onwards, Moser undertook experiments with a far-reaching wire-frame supported education system, which he called high culture and which is also called Moser culture after him today. From 1936 onwards, this was used exclusively in his own company. After a severe winter frost (against which the system offers protection) in 1956, the high culture was finally able to establish itself. It is used on 90% of Austria's vineyards as well as in many wine-growing regions in Europe and overseas. Out of gratitude, a monument was erected to Lenz Mosser by the Austrian winegrowers in Rohrendorf in 1980.

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