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hedonismo (ES)
hédonisme (F)
hedonism (GB)
edonismo (I)
hedonisme (N)
hedonismo (PO)
Designation (grch. Freude, Vergnügen, Lust, Genuss, sinnliche Begierdes) for the doctrine founded in antiquity by the philosopher Aristippos (435-355 BC), according to which the highest ethical principle is the striving for sensual pleasure and enjoyment. The philosopher Epicurus (341-271 B.C.), on the other hand, describes pleasure as the principle of successful life. According to him, ataraxia (state of complete freedom from pain/anxiety) is also to be regarded as the highest lust. In common parlance, hedonism is understood as a selfish attitude to life oriented (only) on material pleasures. In this sense the term is often used pejoratively and interpreted as a sign of decadence. Epicurean, however, it is mostly understood as positive (altruistic). The Greek poet Anacreon (~580-495 B.C.) in his songs about love, wine and cheerful conviviality, as well as the Roman poet Horace (65-8 B.C.) with the motto "Carpe diem" (enjoy/use the day), also represent hedonistic tendencies

When judging a wine, hedonistically means the consciously subjective description with adjectives that are not clear and also incomprehensible due to missing criteria, such as beautiful, pleasant, unpleasant, extraordinary, convincing, bad, inspiring, impressive, unique, stunning, dreamlike, enchanting, animating, unforgettable, gripping and similar, or strongly abbreviated with "tastes" or "does not taste". The "normal" untrained wine connoisseur judges a wine mainly hedonistically - often in the short form. The phenomenon of the so-called holiday wine is also hedonistic. However, when evaluating the best wines in the Swiss canton of Vaud with the Terravin seal "Lauriers de Platine Terravin", a hedonistic assessment is expressly desired. As a rule, however, there are expressions that are standardised among experts and largely understood in the same way, which objectively describe a wine according to defined sensory criteria (see under Wine Approach). This is also the usual form used in official wine tests and wine competitions (see under wine evaluation). However, hedonistic terms are not completely absent.

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