The winery is located in the municipality of Montan/Montagna in the Italian wine-growing area of South Tyrol (Trentino-Alto Adige region). The traditional winery was founded in 1880 and is now managed in the seventh generation of the family by Franz Haas. It processes grapes from a total of 55 hectares of vineyards, most of which are owned by the company itself and some of which are leased or delivered by grape growers. The vineyards are located in the municipalities of Neumarkt, Montan and Aldein at an altitude of 240 to 1,150 metres above sea level with a variety of microclimatic zones and soils, from porphyric sand to clayey and very calcareous soils. The last vineyard was planted at 1,150 metres above sea level with Pinot Nero vines.