The international network of ten major cities in the northern and southern hemispheres was founded in 1999. The aim is to promote travel, education and business contacts between renowned wine metropolises through the exchange of information, knowledge and experience. In addition, the aim is to work together on one's own exclusivity and to increase one's own wine cultural identity.
Through tour operators from each city, gastronomic and wine routes are developed to facilitate travel between the regions. Professional conferences are held in parallel to the annual general assemblies. The annual Best Of Wine Tourism' Awards competition recognises wineries in member cities that excel in everything from arts and culture to sustainable wine tourism.