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Globalization

This refers to the process of increasing international interdependence in the fields of business, politics, culture, environment and communication. This intensification of global relations takes place at the level of individuals, societies, institutions and states. The main causes are considered to be technical progress, especially in communication and transport technologies, and political decisions to liberalise world trade (source WIKIPEDIA). Of course, viticulture is also affected by this phenomenon and has caused major changes in this area. Above all, globalisation is expressed here by the mergers of wine trading and wine production companies across countries and continents, which for their part had often already taken over many wineries and wine estates in the course of their expansion. This led to the emergence of giant global corporations to an increasing extent, especially from the mid-1980s onwards.

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