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Named after the town of the same name, the third largest wine-growing region in New Zealand is located on the east coast of North Island. The vineyards cover 1,913 hectares of vines. The region used to be called "Carafe Country" because of its bag-in-box wines (bulk wines) made of the then most common grape variety Müller-Thurgau, but then switched to quality varieties. However, the "bag wines" still make up about a third. White wines, especially from Chardonnay and Gewürztraminer, are produced here to about 90%. For this reason, Gisborne has received the nickname "Chardonnay Capital of New Zealand". A good part of the grapes is bought from other regions like Auckland and used there as a blend. Well-known poroducers are Aotea, Coopers, Matawhero, Millton, Montana Wines, Nobilo, Robard & Butler and Villa Maria. Besides the dominating large wineries like Montana, there are also many so-called lifestyle wineries.

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