The winery is located in the municipality of Neive in the Italian region of Piedmont. It was founded in the early 1990s by the Italian wine legend Bruno Giacosa (1929-2018), who together with Angelo Gaja laid the foundations for the Piedmont quality revolution in the 1960s. Giacosa did not own vineyards for a long time, but worked as a grape buyer. Due to his introversion, the loner was also called "great silence". He swore by non-invasive methods in the cellar, namely to move the wine as little as possible. Since he did not believe in ageing in new barriques and filtration, he was considered a traditionalist, but he was always open to new techniques and knowledge. With the support of his cellarmaster Dante Scaglione, he was one of the best winemakers in Italy. After Giacosa's death, the company is run by his daughter Bruna, who had been in charge since 2004.