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Fighting Varietals

Term coined in California in the mid-1980s for inexpensive varietals, i.e. varietal wines. At that time, these inexpensive wines produced in large quantities from Cabernet Sauvignon, Chardonnay, Merlot and other varieties became popular, surpassing the generics (generic wines) that had been common until then. In terms of quality, however, they were superior to the cheapest produced jug wines and, in contrast to these, were not filled in bag-in-boxes but in 0.75-litre bottles. Among the Fighting Wines were, for example, the then created brands Woodbridge by Mondavi and Carlo Rossi by Gallo, but the designation is hardly used anymore today and replaced by value brands. See also under brand wine.

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