Fighting Varietals

Term coined in California from the mid-1980s for inexpensive varietals, i.e. single-varietal wines. At that time, these wines made from Cabernet Sauvignon, Chardonnay, Merlot and other varieties, produced in large quantities, became popular and overtook the generic wines that had been common until then. In terms of quality, however, they were superior to the jug wines and, unlike the latter, were not bottled in bag-in-boxes but in 0.75 litre bottles. Fighting wines included the brands Woodbridge from Mondavi and Carlo Rossi from Gallo, but the term is rarely used today and has been replaced by value brands. See also under branded wine and bulk wine.

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