Term (also ex-cellar sales) for the direct sale of wine on site by the producer to the end consumer. This is particularly widespread in German-speaking countries and in the New World, and in most of these countries it accounts for the largest share of the various forms of wine trade. Very often, a personal relationship develops between producer and customer, which has a very positive effect with regard to the tasting possibilities at the time of purchase. The often generous scope granted in terms of time and wines is not possible with the other forms of sale (specialist wine shop, grocery shop). In addition, it is possible to obtain information about the winemaking methods of the wines concerned at the source and to carry out wine tastings on the spot. See also under Producers.
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Weinberater, Weinblogger und Journalist; Schwendi