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The winery is located north-east of Bolzano, at the entrance to the Valle Isarco, in the Italian wine-growing region of South Tyrol (Trentino-South Tyrol). It has been family-owned since 1982 and is managed by Urban Plattner. In 1996 the company began to process and market the grapes itself and in 2005 a farmhouse cellar was put into operation. The vineyards, situated at an altitude of 400 to 500 metres above sea level, cover three hectares of vines. They are planted with the red wine varieties Vernatsch (main variety), Pinot Noir, Malvasia (Frühroter Veltliner), Merlot and Lagrein, as well as Sauvignon (Sauvignon Blanc)

It is operated organically according to the guidelines of Bioland and certified / controlled by ABCERT. By sowing various grasses and herbs, such as mallow, phacelia, several types of clover and other legumes, the biodiversity in the vineyard is to be preserved and the beneficial organisms are to be promoted. Only healthy and ripe grapes are processed through appropriate leaf care and selective harvesting

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