Der Weinkenner

The magazine "Der Weinkenner" was a pioneering achievement. It was the first wine magazine in the world dedicated to the subject of wine from the consumer's point of view. It made a significant contribution to the popularisation of wine enjoyment in everyday bourgeois life and thus stands at the beginning of the history of modern wine journalism.

Der Weinkenner - Titelblatt

Publisher Philipp Brand

The world's first popular wine magazine was published from October 1898 in Berlin (Germany) under the title "Der Weinkenner - Monatsschrift für Weinkonsumenten". The publisher was the wine importer Philipp Brand (1861-1935), an entrepreneur from Munkács (then Hungary, now Ukraine), who initially established himself in the German capital as an importer of Hungarian wines. His company Ph. Brand & Co. ran an innovative direct marketing programme with monthly offers. This ultimately gave rise to the idea for the magazine.

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Der Weinkenner

Publisher Philipp Brand

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You can also use our powerful search function with many flexible filters, such as:

Wine tastings

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Business directory wine

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Lexicon

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Events

Der Weinkenner

Publisher Philipp Brand

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