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The winery is located in the commune of Pauillac in the area of the same name in the Médoc (Haut-Médoc, Bordeaux). A direct neighbour is the famous Château Latour. It was created in 1850 by dividing the former Château Pichon-Longueville, the second part is opposite and is called Château Pichon-Longueville Comtesse (see the history there). The full name on the label is "Château Pichon-Longueville au Baron de Pichon-Longueville". The estate is often referred to as "Château Pichon-Baron" for short. In 1987, it was bought by the AXA insurance group and Christian Seely was appointed to manage it. Major investments followed, including the construction of a new fermentation cellar.

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