The red grape variety is an interspecific new variety between Moore Early x (Belvedere x Muscat d'Hamburg). Synonyms are Campbell, Campbell's Early, Early Campbell and Island Belle. It contains genes from Vitis labrusca and Vitis vinifera. The hybrid was crossed in Ohio in 1890 by the private grower George W. Campbell (1817-1898). It was a crossing partner of the new varieties Mars, Niabell and Super Hamburg.

The early to medium-ripening vine is resistant to frost down to minus 26 °C and both mildew diseases, but is susceptible to botrytis. It produces fruity red wines with flavours of cherries, strawberries and raspberries with a subtle foxy. However, the variety is mainly used for the production of table grapes and grape juice, as well as for sparkling wines. Its attractive leaves also make it suitable as an ornamental vine.
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