The nobleman Joseph-Jacob-Placide Bollinger (1803-1884), who came from the Kingdom of Württemberg, joined the Müller-Ruinart company in 1822. Until 1829 he was extremely successful as a sales representative in Germany. In that year, he and two partners founded the famous champagne house in Aÿ near the city of Reims, which was then called Renaudin-Bollinger. The Count and Admiral Athanase-Louis-Emmanuel de Villermont (1763-1840) was active in the wine trade and brought in extensive vineyard holdings. The third was Paul Renaudin, who had also previously worked as a sales representative for Müller-Ruinart, but who left the young company shortly afterwards. Since the count did not want to be mentioned by name, the company was henceforth called Bollinger. He now called himself Jacques Bollinger and in 1837 he married Louise-Charlotte de Villermont, the Count's daughter. Champagne was exported to England as early as 1865 and from 1884 the house was the purveyor to Queen Victoria (1819-1901) and was awarded the "Royal Warrant".