The "Verband Blaufränkischland Mittelburgenland" (VBM) was founded in 1989 with the aim of promoting the production and marketing of red wines from the variety Blaufränkisch to position and promote the DAC region of Central Burgenland in Austria through wine presentations, participation in trade fairs and publications It is considered the umbrella organisation of the Central Burgenland wine industry and includes the municipalities of Deutschkreutz, Großwarasdorf, Horitschon, Lutzmannsburg, Neckenmarkt, Raiding and Unterpetersdorf as well as the winegrowers' cooperatives of the region. Members of the association are all winegrowers in Central Burgenland who are involved in the production and marketing of the Blaufränkisch variety.
The designation "Origin Mittelburgenland kontrolliert mit Garantie" (HMKG) is to be understood as a trademark of down-to-earth, regionally typical Blaufränkisch quality from Blaufränkischland-Mittelburgenland. These goals are supported by constant quality controls with sensory tests and wine evaluations by a tasting commission. As a figurehead, 20 top wines of the area are selected by a jury every year and presented with the slogan "B - A special one from the Blaufränkischland".