The American federal law enforcement agency "Bureau of Alcohol, Tobacco, Firearms and Explosives" was established in 1972 and was under the jurisdiction of the U.S. Department of Justice. Its main tasks were to combat violent crime and protect the public in relation to Alkohol, Tabak, firearms, and explosives. Specifically, the agency was responsible for taxation, approval of Etiketten, interstate commerce of Alkohol, and protection against Verfälschungen (bootlegging).
With the labels, it was also meticulously ensured that no "morally objectionable" representations were included. For example, a label from the winery Kenwood was not approved because it depicted a naked woman in the vineyard. However, in a second attempt a few years later, this work was approved.
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Sigi Hiss
freier Autor und Weinberater (Fine, Vinum u.a.), Bad Krozingen