One of the ÖWM (Österreich Wein Marketing GmbH) and the Österreichischer Weinbauverband (Austrian Winegrowers' Association) for personalities who have acquired special services for Austrian wine. It is awarded annually at Martini on 11 November on the occasion of the traditional baptism of wine. The award is intended to thank those personalities who dedicate a part of their work to Austrian wine and its culture and who advocate moderate and cultivated wine drinking. This is in line with the efforts to bring drinking culture and table culture to such a level that a good glass of wine is a real enrichment of life's values.
The Bacchus Prize was awarded for the first time in 1971. The previous winners were, among others, the actors Rudolf Carl, Paul Hörbiger, Elfriede Ott, Alfred Böhm and Harald Krassnitzer, the composer Robert Stolz, the Federal President Rudolf Kirchschläger, the wine authors or wine critics Bernulf Bruckner, Walter Kutscher, Egon Mark and Rudolf Steurer, the wine priest Johannes Denk, the star chef Toni Mörwald, the Mayor of Vienna Helmut Zilk, as well as "Germany's No. 1 Sommelière" Paula Bosch. See also under the wine god Bacchus (top of the picture) as well as winegrowing personalities.